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Winter Storm Juno brought several memes into the world, but this one might have been fairly dangerous.

They called it the Boston Blizzard Challenge, CBS News reported, and the premise was simple: Take off most of your clothing and jump into piles of snow, similar to the way you'd dive into a pool.

(WATCH: Another Snowstorm on the Way?)

While it might seem like good fun, it's quite risky to voluntarily expose the body to frozen precipitation. Even if the participants were only making a quick dive and full-blown hypothermia was avoided, frostbite can occur on the extremities in a short period of time, LiveScience says. So although it seemed like a harmless activity, diving into snow wearing nothing but your underwear can be an extremely dangerous decision.

CBS News compared the Boston Blizzard Challenge to the famous Ice Bucket Challenge, which took social media by storm last year and raised money for ALS. But this new icy spinoff doesn't appear to be supporting any cause. Instead, the risky activity is done for a few video shares and social media likes.

It seems the dangerous challenge had plenty of willing daredevils looking to take part. In the two days after Juno, the hashtag #BostonBlizzardChallenge was mentioned on Twitter more than 2,000 times, according to the social media tracking site Topsy.

MORE ON WEATHER.COM: Winter Storm Juno