Our 7 Favorite Trending Retailer Deals During Black Friday

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Finding spectacular deals during Black Friday feels like striking gold these days. It seems gone are the days of 70% off doorbusters that caused fights in the aisles. But with inflation making everything from groceries to gas more expensive, every dollar saved counts more than ever. Splurging today may not mean a big TV, but rather, household and personal essentials that can make your life a little easier for less.

That's exactly why we're doing the heavy lifting for you, scouring through sales across Amazon, Walmart and all your favorite retailers to uncover the best deals that'll make your wallet (and your loved ones) genuinely happy.

Whether you're hunting for that perfect winter jacket to keep someone warm through the chilly months ahead, moisturizing skincare that'll combat winter's harsh effects or home decor that transforms any space into a holiday haven, we're handpicking our favorite deals that deliver maximum impact without the maximum price tag. And in case you need a little more shopping inspiration, be sure to check out our other great Black Friday deal coverage throughout the weekend.

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7 Popular Black Friday Deals: Amazon, Walmart And More

From big brand retailers like Amazon and Walmart to cold weather favorites like Columbia, here are seven popular retailer Black Friday deals (plus some of our top product picks).

1. Amazon

This is going to be your one-stop-shop when it comes to gifting for the holidays, because let’s face it – you can find just about everything you could ever need, and if you’re a Prime member, the shipping benefits alone are usually worth the annual cost.

So when it comes to tech and personal care, you probably won’t find better prices for Black Friday. Here’s a few that caught our eye.

PlayStation®5 console (slim)

Price: $449.99, was $549.99 - 18% off at Amazon (Disc) – lowest prices this year

Features:

• All-digital console with no disc drive; games purchased and downloaded via PlayStation Store
• Ultra-high speed SSD with custom CPU/GPU for lightning-fast loading times
• Supports haptic feedback, adaptive triggers, and 3D audio technology for immersive gameplay
• Backwards compatibility with supported PS4 game library
• PlayStation Network account required for digital game purchases and downloads

If you have console lovers in your household, the PlayStation5 slim console (with disc option) is probably going to be the most bang for your buck right now. Unfortunately, the digital-only model sold out earlier this week which was an additional $100 off.

Supergoop! Unseen Sunscreen SPF 50

Price: $30.40, was $38 - 20% off at Amazon (lowest price this year)

Type: Chemical | SPF: 50 | Active Ingredients: Avobenzone (3%), Homosalate (8%), Octisalate (5%), Octocrylene (4%)

Features:

• Oxybenzone, Octinoxate, paraben, phthalates, oil, fragrance, and alcohol free
• Designed for all skin types (gel application)
• Doubles as makeup-gripping primer
• Water-resistant up to 40 minutes
• Broad spectrum UVA/UVB SPF 40 protection
• Recommended for normal, combination, dry or oily skin

This price is as low as it was during Amazon Prime Day, so it matches the earlier best price this year. We’ve heavily researched mineral and chemical sunscreens, so be check out our best picks of 2025 for a full review and how to pick the right product for you!

We particularly enjoy this Supergoop! pick since it’s a clear gel (perfect for all skin tones), and it pulls double duty as a primer. It’s recommended for most skin types – as always, our sensitive skin users may want to be cautious and do a patch test before use.

2. Brooklinen

The biggest Sale of the year just got bigger - shop 25% off sitewide on Brooklinen now (plus exclusive 50% off bundles).

A coworker recently raved that they always take advantage of any Brooklinen sales, and Black Friday weekend will be no different. This 25% off sitewide is something you’ll want to take advantage of if you’ve been looking to upgrade your household essentials.

Dreamweave Waffle Robe

Price: starting at $96.75, was $129 - 25% off at Brooklinen

Color options: 8 (including seasonal checkered robes)

Features:

• Made from 100% Turkish Cotton with proprietary weave
• Minimal shrinkage and maintain their shape
• Lightweight and absorbent with textured look and feel
• Adjustable tie waist, side-seam pockets and pre-washed
• Care: Machine wash cold, tumble dry low

I double checked with my husband who agreed this Dreamweave Waffle Robe would be an appreciated gift idea, even as a mostly non-robe family. Brooklinen is not for the faint of heart (or pocketbook) but their bedsheet and robe sets are top of the line.

Luxe Sateen Hardcore Sheet Bundle

Price: $220.20, was $367 - 40% off at Brooklinen

Sizes available: Twin, Twin XL, Full, Queen, King and Cali King

Features:

• 100% long-staple cotton, 480 thread count
• Set includes: (1) Core Sheet Set (Fitted Sheet, Flat Sheet, 2x Pillowcases), (1) Duvet Cover, and (2) Extra Pillowcases
• Twin and Twin XL Core Sheet Sets include one pillowcase
• King and Cali King Core Sheet Sets include king sized pillowcases
• Care: Machine wash cold with like colors. Tumble dry low, removing promptly

With over 23,000 site reviews and 4.5 stars out of 5, this Luxe Sateen Sheet Bundle is one of the most popular items on the site for a reason. As one recent reviewer said, “It’s soft, really comfortable, and feels great to sleep in.” Another said the set “exceeded expectations”, going on to mention that the “luxe term describes it well, not a plush soft but a cool smooth texture.”

3. Walmart

Tons of Black Friday sales at Walmart kicked off now through November 30.

• Up to 50% off fashion (including winter coats, slippers, Wrangler jeans and more)
• Up to 50% off furniture (including gaming chairs, mattresses and more)
• Up to 30% off toys
• Beauty deals include hair styling tools, fragrance, body scrubs and more

La Roche-Posay Lipikar Body Lotion for Normal to Dry Skin, 13.52 fl oz

Price: $17.23, save $5.74 at Walmart

Features:

• Lightweight, fast-absorbing daily repair body lotion
• Provides all day hydration that replenishes skin's essentials lipids, according to the company
• Non-greasy and non-sticky finish
• Dermatologist recommended

Why pay luxury beauty prices when you don’t have to? Consider stocking up on all of your La Roche-Posay products while you can, including body lotion, foaming face cleanser, serums, SPF 60 sunscreen and more!

Outdoor Patio Heater 50,000 BTU Propane Heater with Wheels and Adjustable Thermostat

Price: $109.99, save $109 at Walmart

Features:

• 50,000 BTU warms up to 20 feet in diameter, according to the company
• Up to 10 hours with a standard 20 lbs. propane cylinder
• Auto safety shut-off when tilt reaches 45 degrees
• Pulse ignition with control knob and ignition button
• Removable wheels with three anchors and support arms
• Made from heavy-duty stainless steel with anti-rust coating

4. Macy’s

If trekking to the mall isn’t on your to-do list for Black Friday, you can still grab some pretty solid deals if you’re in the market for a little luxury at a lower price.

Current deals include up to 70% off major brands, 50% off beauty gift sets, and puffer jackets starting at $69.99 for the season. Bedding up to 65% off, fragrances 50% off, and women’s holiday dresses up to 30% off.

COACH Bella Small Pebbled Leather Tote Bag

Price: $177, was $295 - 40% off at Macy’s

Features:

• Pebbled leather
• 10-inch handles and zippered closure
• Interior slip pockets for phones and accessories
• Silver-tone hardware and logo charm

My favorite gift is a COACH purse, and my family never fails when it comes to the latest and greatest splurge that I just won’t buy for myself. If you (or your loved ones) are looking for a classy, understated tote, this is an excellent gift idea they would be excited to see under the tree.

Michael Kors Men’s Bomber Jacket

Price: $49.99, was $125 - 60% off at Macy’s

Features:

• Water-resistant polyester
• Ribbed baseball collar and front zip closure
• Aviator sleeve pocket with Michael Kors logo
• Two lower angled pockets with snap closures
• Machine washable

If he’s all “puffered” out and doesn’t need any extra warm jackets this season, but you still want to get him something nice that won’t break the bank, this Michael Kors bomber jacket is now 60% off and just $49.99 for Black Friday. It has 4.2-stars and over 560 ratings on macys.com.

Some reviewers caution that it is pretty lightweight, so if you’re looking for medium warmth, this may not be the best choice, and another noted it seems to run a little small.

5. White House Black Market

Snag up to 50% off on select items during the White House Black Market Black Friday sale (say that three times fast). If you need a little black dress or a few quality pieces for in-office visits, this could be the perfect time to snag a few options. From slim boot cut pants to off-the-shoulder sweaters, you’ll ring in the New Year saving a few bucks on that fashionable outfit that looks straight off the runway.

Embellished Denim Maxi Skirt

Price: $75, was $150 at White House Black Market

Features:

• Denim maxi pencil skirt with allover clustered embellishments
• Back welt pockets, side slant pockets
• Hook and bar font closure
• Comes in regular and petite sizes
• Dry clean only

Throw on a cute top, blazer and pumps and you’ll be the day-to-night dream queen with this elegant pencil skirt. As a pint sized, vertically-challenged lady, I appreciate both the regular and petite options.

WHBM FORME™ All Ways Stretch Square Neck Top

Price: $24.50, was $49 - 50% off at White House Black Market

Features:

• Cap sleeves and square neck top
• Flexible and lined fabric
• Machine wash cold or dry clean

As one reviewer said, this is a universal top that can be paired with jeans, shorts or a suit. Another called it a “classic” with the doubler layer of material that frames your body with a smooth silhouette. Some have said it feels like the cut or fabric has changed from the older version.

6. Columbia

There are Black Friday doorbusters galore at Columbia, so if you’ve been eyeing that seasonal puffer or ski jacket but haven’t wanted to pay full price, it’s time to splurge. You can get 50% off doorbusters, with free shipping on all orders.

Women's Karis Gale™ Full Length Parka

Price: $60, was $120 - 50% off at Columbia

Color options: 6

Features:

• Water-resistant fabric for mildly rainy conditions
• Faux down insulation
• Attached, adjustable hood and chafe protecting chin guard
• Two-way center-front zipper
• Interior pockets and zippered hand pockets

For stylish, maximum level warmth, grab this full-length parka by Columbia while it’s only $60 for Black Friday, with standard and plus sizes available. It has 4.6 stars and over 600 reviews on the company site, and is available in a variety of colors. One reviewer called it their “favorite casual winter coat” that was “figure flattering” and warm.

Men's Alpine Action™ II Jacket

Price: $90, was $180 - 50% off at Columbia

Color options: 4

Features:

• Waterproof Omni-Tech seam sealing
• Reflective breathable lining to retain warmth
• Removeable, adjustable hood and snap-back powder skirt
• Pockets for ski pass, phone, goggles and zippered chest and hand pockets
• Drawcord hem and adjustable cuffs

There’s no day like a snow day, and what better way to celebrate the lifts with this Alpine Action II Jacket from Columbia. Reviewers say it’s warm, well insulated and high quality material, with one saying that it also “somehow manages to look good even when I’m just dramatically slipping on the icy driveway.” Some reviewers caution it can run a little large.

7. Quince

If you need to stock up on cashmere, washable silk, suitcases or everyday essentials like socks, take a look at the Quince Black Friday sale. Today only, you can snag up to 30% off on some select products.

100% Washable Silk Skirt

Price: $62.90, was $69.90 at Quince.com

Features:

• Made from 100% washable mulberry silk with luxurious satin finish
• Premium 19mm fabric weight for drape and feel
• Hidden elastic waistband for comfortable, easy fit
• OEKO-TEX certified for safety and quality

We mentioned the Quince Washable Silk Skirt in our roundup of best cooling fabrics, but it still holds for the holidays. One happy reviewer commented that the wrinkles steam out really easily, and “stays surprisingly wrinkle free during the day.” Another called it a “gorgeous staple piece”, because it will wash and wear well, and it's the perfect mix-and-match essential.

Sales and prices accurate at time of publish.