The Weather Channel Digital Content Team

Rob Shackelford

Rob Shackelford is a content writer at weather.com

Rob Shackelford is a content writer at weather.com. Based out of Atlanta, he joined the team in 2025.

Hometown

I am from Atlanta, but for those of you who are from Atlanta, I am from Johns Creek. Specifically, Johns Creek before Johns Creek was officially Johns Creek.

Educational Background

I went to Wesleyan School for lower, middle and high school. And no, not the girls college. I did NOT in fact go to a girls college from the ages of 5 to 18. I get asked that a lot more than you would expect. For college, I went to the University of Georgia in Athens and studied meteorology as well as Environmental Economics, also managing to squeeze in a minor in spanish. I followed this up with doing my masters at UGA, experimenting with alternative forecasting tools for hurricanes (nerdy sorry).

What I Do

I am a content creator - meteorologist, which means that I will be involved in pitching nerdy yet interesting weather stories for your everyday life. Everything from rainfall to heat and what to expect when you leave the house. Also climate angles, hurricanes, tornadoes, droughts, snow and anything else weather you can think of! You will then see my name on articles that I write diving into the weeds of said stories and also on the bite-sized nuggets of these articles in social media form. I will also be using the amazing MAX for my graphics to give you all the visual representation of what I am talking about. You may also see me in action giving ongoing coverage for anything from night storms to powerful snow bands to landfalling hurricanes.

How I Got To The Weather Company

I got to The Weather Company after working at CNN since 2018, honing my skills with graphics and digital content. We covered some of the most destructive weather across the US and the globe. Working in weather means you have to be ready to pivot; weather can happen anywhere at anytime, which requires the ability to change focus real quick.

What I Love About Working for The Weather Company

I love the opportunity to challenge myself and take steps into discussing weather in easy-to-digest versions for people in all walks of life. I also like being able to nerd out with like-minded people who are also passionate about working in weather.

Favorite Weather Areas

As a child, something always drew me to weather. Saturday mornings, I found myself watching the Local on the 8ths instead of cartoons. My parents were perplexed by this but figured I'd grow out of it. Decades later, I am still here, and it all makes so much sense now. It is hard to give a specific weather area, but I did start with hurricanes. As I studied meteorology, I grew to like everything from generational flood events to record dry spells and everything in between.

Favorite Core Weather Memory

I remember experiencing severe storms as a child that always got me super excited. One I remember blew over a gas station canopy on my way to school, which was terrifying to see. Working at CNN, we covered numerous major hurricanes including the recent storms Helene and Miton in 2024 and Idalia in 2023.